Integrated Management of real estate projects
Our INTEGRATED MANAGEMENT SERVICE for PROPERTY DEVELOPMENT allows us to support clients, INVESTORS AND PROPERTY DEVELOPERS in the promotion of REAL ESTATE VENTURES which are timely and fully adjusted to market needs, encompassing innovative solutions for maximum investment return.
VÉRTICUS relies on its own methodology, which encompasses 6 to 7 phases.
A comprehensive background research and INPUT of all information concerning the ASSET, be it LAND, a BUILDING for REHABILITATION or an INDUSTRIAL UNIT.
Our market research is analytical and aims at ensuring that the quality of our offer meets the needs of the demand, so as to reduce investment risks which may pose a threat to success.
Our Market Research encompasses the following phases:
- OFFER ANALYSIS
- DEMAND ANALYSIS
- DEMAND PROFILING
- FUTURE COMPETITION
- DATA ANALYSIS
Defining an optimal REAL ESTATE CONCEPT
When defining an optimal CONCEPT, a well-thought interpretation of MARKET RESEARCH results is paramount, alongside in-depth market knowledge – its threats, opportunities and, above all, current trends. Insight on the characteristics of the parcel of land or any pre-existing buildings is crucial, as well as the analysis of possible urban constraints.
- REAL ESTATE CONCEPT
- PROPERTY TYPES
- PRODUCT TYPOLOGY
- MISSION & PROJECT VISION
CUSTOMISATION of the REAL ESTATE CONCEPT to the FINAL PROJECT - PRODUCT
With MARKET RESEARCH results as a basis, and once the CONCEPT is established, it should be adapted to the architecture of the Real Estate product in the make. The percentage of Properties both by USAGE and TYPOLOGY, minimal and maximal areas by typology, finishes and respective types of equipment are then defined.
- AREAS E LAYOUTS
- EXTRAS AND PACKAGING
SEGMENTATION and PRICING
Once the MARKET RESEARCH is completed, and both the project and the characteristics of the final product are established, we are ready to determine the target market, to set prices in different phases and to define commercial goals.
- PRICING STRATEGY
- MARKET SEGMENTATION
- FINANCIAL STRATEGY
MARKETING & SALES STRATEGY
- CALL FOR TENDER AND APPOINTMENT OF COMMUNICATION AGENCIES
- PROJECT USP
- MARKETING MIX – DISTRIBUTION
- MARKETING MIX – PROMOTION
- BUDGET & PROCEDURE
If the investment is an income project, namely a Business Centre, a Student Residence, a Coliving or Coworking project, etc., ‘VÉRTICUS’ ASSETS MANAGEMENT team is on hand and provides the following services:
- TECHNICAL MANAGEMENT
- FACILITIES MANAGEMENT
- DUE DILIGENCES
- ADMINISTRATIVE AND FINANCIAL MANAGEMENT
Our INTEGRATED MANAGEMENT SERVICE makes it possible for VÉRTICUS to establish a Project BUSINESS PLAN which will include all the core business pre-requisites, clearly and concisely presented.
- PROJECT BACKGROUND
- MARKET RESEARCH FINDINGS
- SALES STRATEGY
- MARKETING STRATEGY
- TECHNICAL PLAN
- FINANCIAL PLAN
VÉRTICUS provides INTEGRATED MANAGEMENT SERVICES for REAL ESTATE PROJECTS in the following areas: